Visual Communication in Digital
Design
Reviewed by Robert Pritchett
Introduction
The art of visual communication is
the arrangement of design elements in a way that is balanced, visually
appealing and most importantly, effectively delivers its intended message to
the target audience. This full-color tutorial serves as an introduction to
understanding this art of visual communication and the creative process of
design. The author presents the basic elements of design - line, shape, color,
typography, placing these into a visual structure that always keeps in mind the
audiences' visual perception.
What I Learned
Dr Ji Young
Park has done a magnificent job of balancing design application with design
practice. Visual presentation is an art form and a delicate balance is needed
to blend theory with practice. The
book walks us through sequential steps in 12 beautifully illustrated
chapters on design and elements,
principles, grid system and visual elements, color, shape, lines, texture, form
and perspective, typography, web vs print and visual communication. Each
chapter ends with a Student Gallery for grasping the ideas presented.
Conclusions
If you need to get the "look" back into visual
communication, this is a great place to start.
Recommendation
Assuming you are not visually impaired, this book will help
to quickly get up to speed in understanding the "art of visual
communication".
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