Letter from the CEO
Pinpointing Pain Points and Perfection
By Robert Pritchett
Feel the customer’s pain. Discover what his or her “pain points” are and then provide a solution that meets and even possibly exceeds his or her expectations. Under-promise and over-deliver.
Apple addresses sales this way by having “Product Professionals” listen first. Then we offer ways to either reduce or eliminate altogether, those awful painful pinpricks of a thousand cuts that can kill off or severely disable a business or personal computing experience. We deliver solutions that ease the pain and suffering. “Take two Macs and call me in the morning.”
Go ahead, Google for “Pain Points” and see what comes up. “Everybody” talks about it in business, and I mean everybody!
An itch can get scratched, but if it is a poisonous bite, it can fester and become very painful and sometimes if it isn’t treated, it can grow life threatening. Right now, think of the competition’s OS…
From Buzzwhack: http://www.buzzwhack.com/
Pain Points: Now the BuzzMakers are stealing from the acupuncturists. Business consultants use "pain points" as a term to describe the places where a business feels the "pain" due to poor operational structure, bad software or good, old-fashioned inefficiencies. Nominated by Ken Bryson
Of course, I take a liking to this term too:
Solistening: The act of soliciting information from customers, while listening to their needs at the same time. Nominated by Lisa McIntosh
Well, the real scratch that itches is what came from MacWorld Expo and Apple in true form has delivered the right medication to sooth those pain points and make them just bad memories lost in the pages of time.
Perfection? We think Apple keeps getting closer to it, but you decide. Look in our pages this issue and see for yourself if your pain points have been addressed. If not, please let us know.
Oh, and don’t forget, we sell through our website and advertisers, so please take time to visit and purchase, If you have not done so already. We are so listening to you!
By the way, we still have our “ I Love My Mac” campaign running hot, so if you haven’t signed up, please do so now… you have to participate to play the game.
